Sticky Training, developed by Brian Walter, addresses a common problem: training that doesn’t “stick.” It’s designed to create learning experiences that are engaging, memorable, and, most importantly, lead to lasting behavior change. The core principle is to move beyond simply delivering information and instead create an impact that resonates with learners.
The Four Principles of Sticky Training:
Walter’s approach rests on four key pillars, often referred to as the “Scooby Doo moment” (the “aha!” takeaway):
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Getable: Content must be easy to understand. This involves clear language, logical structure, and avoiding jargon. It’s about simplifying complex ideas and presenting them in a digestible format.
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Feelable: Training should connect with learners emotionally. This is achieved through storytelling, humor, relatable examples, and addressing the “why” behind the information. When learners feel an emotional connection, they’re more likely to remember and apply what they’ve learned.
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Sayable: Key takeaways should be concise and easy to articulate. This involves crafting memorable phrases, slogans, or metaphors that learners can easily recall and share with others. The goal is to make the core message “sticky” enough to be repeated.
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Actionable: Training must inspire and enable action. This means providing practical tools, techniques, and resources that learners can use immediately. It’s about translating knowledge into tangible skills and behaviors.
Who Should Attend:
- Trainers and facilitators
- Instructional designers
- Speakers and presenters
- Managers and team leaders
- Human resources professionals
- Anyone who wants to improve their communication and presentation skills
