Trainer-Facilitator | Coach
Soo brings more than 22 years of corporate experience in strategy, brand marketing and leadership into her current role as Trainer-Facilitator and Coach. She is an Accredited Trainer with HRD Corp and a Professional Certified Coach with International Coaching Federation (ICF-PCC) and certified with Marshall Goldsmith in Team & Leadership Coaching.
In her corporate tenure, Soo has served in established multinational fast moving consumer goods company locally and abroad in senior roles as Marketing Director. Her strength is in strategy and marketing, specifically in balancing strategic brand building with operational capability to deliver sustainable growth. Her core belief of business success is attributed to the team behind ignites her to be a passionate people builder. She was also recipient of multiple advertising and marketing awards namely Effie and Kancil award.
In her present capacity, she train-facilitates and coaches in multiple industries locally and across Asia. The subject of her passion are on business marketing, leadership and coaching. To date, she has the privilege to work with reputable clients in fast moving consumer goods company, media agency, retail, fast food, banks, luxury automobile, healthcare travel and others to build their marketing and talent capability.
Supplementary to her work, she also believes in servant leadership and had served as a Board Member of the International Coaching Federation Malaysia chapter in 2021 and currently as Internal Auditor for the term 2022-2024. Her commitment and contribution to the business field has been recognized, as she was awarded as one of the “101 Most Iconic Global Coaching Leaders” at the 2023 World HRD Congress.
