Co-founder & CEO of Antsomi | Industry Thought Leader
Serm is the co-founder & CEO of Antsomi, a marketing technology company building the first artificial intelligence-enabled customer data platform, CDP 365, in Southeast Asia, empowering companies to unify and activate their customer data.
Serm is an active industry thought leader and is regularly invited by regional and Malaysian media to share his views on the latest digital trends and developments. He is also a sought-after speaker in digital-related conferences, and mentor/judge for start-up competitions.
Prior to this, he was former Malaysia Country Head/ Head of Product at CtrlShift. He joined CtrlShift as one of the leadership team members transforming its reseller centric business into technology and product-driven business. Serm oversaw CtrlShift Malaysia’s operation, and led product initiatives, and drives strategic partnerships regionally.
Serm was also the Digital Products Head at Star Media Group, a listed media company in Malaysia. He played a key role in building its digital business as one of the key growth areas for the media group.
Serm was elected President of the Malaysian Digital Association (MDA)in March 2016 and April 2018. He served as the President from Mar 2016 till Apr 2020. During his time there, he worked closely with MDA members and industry leaders to drive MDA’s key initiatives, such as digital measurement standards, Digital Wednesday, MDA School, Best Practices Reports, MDA Video Series, and d Awards. As one of the founding members of MDA in 2009, Serm was actively involved in industry initiatives. He launched the Malaysian audience measurement currency under MDA in 2010, while he also helped Audit Bureau of Circulations Malaysia (ABC Malaysia) to launch ePaper auditing in 2013.
