Skip to main content

MASTERCLASS

Sales with Soul: It's Not Selling, It's Closing

For Employees of All Levels, particularly those in Sales, Customer Service and Business Development
Date

20 January, 2026

Venue
CyberArmour, Phileo Damansara
Time
09:00 AM - 05:00 PM
RM 990 / PAX
FULLY HRDC CLAIMABLE
REGISTER NOW VIA HRDCREGISTER NOW VIA CARD PAYMENT

     TRAINER     

AZRIL ASWAD ROSLI

Director of Business Development | Sales Catalyst | Executive Coach

Azril, a seasoned professional with a Bachelor of Arts in International Business and Management from Northwood University, Michigan, has honed his expertise over 15 years of experience across diverse industries. His impressive track record includes senior roles at renowned organizations like Wealth Vantage Advisory and the Finance Accreditation Agency (Bank Negara), where he spearheaded strategic initiatives and consistently exceeded expectations.

Azril’s unique blend of academic excellence, practical experience, and a genuine commitment to professional development sets him apart. His consulting and coaching have transformed countless executives and teams into high-performing sales organizations. Whether you’re looking to enhance your sales skills, develop effective business strategies, or master the art of negotiation, Azril’s expertise is invaluable.

As the Director of Business Development at Leaderonomics, Azril continues to inspire and mentor future leaders. His unwavering dedication to excellence and his ability to drive sustainable growth make him a true visionary in the field of sales and business development.

“Sales with Soul – It’s not selling, It’s closing” redefines the traditional approach to selling by transforming it into an authentic act of service. This intensive one-day programme equips participants with the skills to move beyond conventional persuasion tactics, focusing instead on deeply understanding customer needs, ethically framing value, and communicating solutions that genuinely benefit others. Through highly interactive methodologies such as live role-plays, empathy interviews, and realistic sales simulations, attendees will learn to build and nurture long-term client relationships founded on trust, authenticity, and mutual value, ultimately driving sustainable influence and business growth.

Programme Objective 

At the end of the programme, participants should be able to:
By the end of this programme, participants will be able to:

  1. Build Trust & Rapport: Develop advanced listening skills and apply empathy to uncover genuine client needs and build strong, trusting relationships.
  2. Understand Emotional Drivers: Identify and address the underlying emotional motivators that influence customer decision-making processes.
  3. Frame Ethical Value: Articulate the value of products or services in a way that is ethical, client-centric, and directly addresses identified needs.
  4. Influence Through Service: Transform selling into a service-oriented approach that naturally leads to sustainable influence and long-term business growth.

Practice Authentic Communication: Utilize authentic communication techniques in sales interactions, moving away from high-pressure persuasion.

Programme Outline

Time

Session

8:30 am to 9:00 am

Registration

9:00 am to 9:30 am

Welcome & Introduction: Redefining Sales

9:30 am to 10:45 am

Module 1: Building Trust Through Genuine Listening & Empathy

10:45 am to 11:00 am

Morning Break

11:00 am to 12:30 pm

Module 2: Uncovering Emotional Drivers & Unarticulated Needs

12:30 pm to 1:30 pm

Lunch Break

1:30 pm to 3:00 pm

Module 3: Ethical Value Framing & Solution Communication

3:00 pm to 3:15 pm

Afternoon Break

3:15 pm to 4:45 pm

Module 4: Turning Service into Sustainable Influence & Growth

4:45 pm to 5:00 pm

Wrap-up & Action Planning