Certified Professional Coach | Producer | Presenter on BFM 89.9
Freda Liu is a Certified Professional Coach from Corporate Coach Academy, accredited with International Coach Federation, the world’s most recognized coaching body. She is also a producer and presenter on BFM 89.9 (www.bfm.my), the only independent business radio station in Malaysia.
Hosting Enterprise, she has conducted hundreds of interviews with CEOs and Captains of various industries. She has the privilege of picking the brains of Marketing Gurus Jack Trout & Al Ries, Financial Gurus Robert Kiyosaki and Kim Kiyosaki, Godfather of Mind Maps Tony Buzan and MP Tony Pua, just to name a few. In her time spent talking to people every day, it is not the language used but the heart of the language being used that comes across the strongest and boldest. The best stories usually come from the heart!
Freda has spent more than a decade in the communications industry with an international public relations consultancy (Edelman PR Worldwide) to working as the Communications Manager for IBM in Malaysia and across Asia Pacific. Having been on both sides of the equation, she understands the challenges and opportunities in communications. She has worked with a variety of clients in a myriad of industries from financial, IT to healthcare. These include Maybank, UPS, Schering-Plough, Caltex and Eu Yang Sang. In her role in IBM, she supported projects like Global Opportunity Marketplace which was IBM’s recruiting tool and the Financial Services Sector.
Whilst working in the corporate world, Freda also honed the other aspects of communication in the broadcasting arena as an English news presenter for TV2 and Radio 4 (now Traxx FM), the national TV and radio broadcasting station. Freda has experienced the complete gamut in communications from doing voiceovers for various organizations and as a member of The Voice Guild and also as a Master of Ceremony for key corporate events. She has also spoken professionally in Malaysia and Singapore in the area of Marketing. She also enjoys writing and has contributed to several publications like JetStar Asia. She used to lecture in Public Relations at the Institute of Advertising Communication & Training (IACT).
As a trainer and coach, Freda enjoys seeing individuals acknowledge and eliminate their self-limiting beliefs. Only then, can their communication strengths be magnified. Organizations and individuals go through one or more “voices” at one point or another. John C Maxwell mentions the Inner Voice as that vision that starts from within, identifying mission and desires; the Unhappy Voice where discontent with the status quo is the greatest catalyst for vision; the Successful Voice where an adviser can sharpen one’s vision to greatness and finally, the Higher Voice where you look beyond yourself and your lifetime to identify your true potential and life’s best for you. Freda will be able to work alongside you and your organization to identify the Voices of Vision, an important link in the dynamics of an organization. She believes that these voices are pivotal in the growth of an organization or an individual. She will train, coax and coach people to elevate their communication skills for public speaking, media interviews or whether just to improve communication within their organization.
