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MASTERCLASS

NAVIGATING DIGITAL CRITICISM: STRATEGIES FOR PR AND MARKETING PROFESSIONALS

FOR BRAND, ADVERTISING, MARKETING, SOCIAL MEDIA, PR, COMMUNICATIONS
Date

4 September, 2024

Venue
Menara PKNS, Petaling Jaya
Time
09:00 AM - 05:00 PM
MYR 1,300 / PAX
FULLY HRDC CLAIMABLE
REGISTER NOWPAY ONLINE NOW

     TRAINER     

LAU CHAK ONN

ENTREPRENEUR | BUSINESS OWNER | SPEAKER

Chak is the founder, and editor-in-chief of CILISOS.MY, a site that has been educating Malaysians since 2014. Today, CILISOS is one of the most respected web publications around, with an average engagement time of 4.5 minutes per article (including for sponsored content) and 60,000 followers on TikTok. Their clients are a posterboard for bluechip brands including all the major telcos and insurance companies, FMCGs like Nestle and Mcdonalds, and numerous alcoholic brands that have no where else to advertise effectively.

He has also trained numerous brands (BOOST, R.AGE), agencies (NagaDDB, Leo Burnett, Ogilvy) and NGOs (BERSIH, HAKAM) in how to engage with audiences online, especially on social media. He is HRDF certified.

Certified TTT Trainer, Entrepreneur, Business Owner, speaker

IN AN AGE WHERE COMPANIES CAN GET CANCELLED AND VIRAL WITHIN 12 HOURS, THE ONLINE WATERS ARE MORE DANGEROUS THAN EVER. SO HOW CAN BRANDS NAVIGATE THESE WATERS? 

 

Programme Objective 

At the end of the programme, participants should be able to:
  • Learn the (almost universal) reason why people get angry
  • Identify types of hate
  • Learn how to identify the Expenditure and Entitlement of customers
  • The finer points of Empathy
  • How to mitigate anger
  • Dealing with different types of disasters

Programme Outline

Time

Session

8:30 am to 9:00 am

Registration

9:00 am to 9:15 am

Welcome & Speaker Introduction

9:15 am to 10:30 am

Why do people get angry?

10:30 am to 10:45 am

Morning Break

10:45 am to 12:30 pm

Identify types of hate

12:30 pm to 1:30 pm

Lunch Break

1:30 pm to 3:30 pm

Identify the Expenditure and Entitlement of customers

3:30 pm to 3:45 pm

Afternoon Break

3:45 pm to 4:30 pm

The finer points of Empathy
How to mitigate anger
Dealing with different types of disasters

4:30 pm - 5:00 pm

QNA & Closing