Mohsin Memon is a visionary at the intersection of game design, neuroscience, and behavioral science. As the creator of the AFERR Model and Evivve, he has a proven track record of empowering organizations and leaders to navigate complex business landscapes. With over 20 years of experience in leadership development and cultural transformation, Mohsin has built a reputation as a trusted advisor to senior executives and is a highly
sought-after speaker.
Mohsin’s work, inspired by NTL-style Human Process Labs and game theory, led him to create Evivve. This model has earned awards, including the QS Reimagine Education Gold Award for “Neuroscience in Learning,” and has been recognized on stages such as Stanford, UNESCO, Games For Change, Outlook, PSDC, SHRM, and many more. His AFERR methodology is a direct result of his first-hand, cutting-edge research and the analysis of over 20,000 Evivve game sessions, impacting more than 100,000 players and 400 practitioners.
Some of Mohsin’s key achievements include:
- Successfully coaching over 200 C-suite leaders in driving organizational resilience and performance.
- Leading transformation projects that resulted in double-digit revenue growth by aligning leadership behaviors with business strategy.
- Spearheading leadership interventions that improved employee engagement scores by 30% in multiple multinational corporations.
- Designing and developing over 50 games for learning.
- Partnering with Fortune 500 companies, regional SMEs, and public sector organizations to build future-ready leaders.
A highly sought-after speaker and trainer, Mohsin is known for his dynamic facilitation style, combining real-world case studies, research-driven insights, and interactive experiences. His ability to inspire, challenge, and equip leaders ensures participants walk away with both the
mindset and the tools to drive meaningful impact.
Today, Mohsin continues to champion leadership excellence through AFFER, helping organisations unlock potential, strengthen resilience, and achieve sustainable results in an ever-changing world.
