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Raj Kumar

Blue Ocean Strategy Consultant

Raj Kumar is a Senior Consultant at the UCSI Blue-Ocean Strategy Regional Centre. Having served in several listed Multinational Companies, his forte in consulting is anchored with a sea of experience, ranging from the setting up of business operations, strategic planning and implementation to project management. Among Raj’s key endeavours include steering a Blue Ocean concept for learning called the Cubic Learning Factory by Cubic Electronics Sdn Bhd (formerly the largest manufacturing arm of Creative Technology Ltd worldwide). 

Since his career set sail, Raj has netted the prestigious Chairman’s most consistent performer award by Informatics Holdings Ltd and top candidate award for strategic business analysis by NCC Education Worldwide. He was also chosen to represent Malaysia for a Worldwide Leadership Training Programme in Haggai Institute Maui, Hawaii (USA). Early this year, he was hand picked to embark on the Economic Transformation Programme led by the Performance Management Delivery Unit (PEMANDU) under the Prime Minister’s Department of Malaysia.

An excellent communicator with a gifted mind, Raj is a certified Blue Ocean Strategy Consultant focusing mainly in the Banking, ICT and Telecommunications sector. The companies he has hooked up in deploying and implementing Blue Ocean Strategy consist of international firms, conglomerates and government-lead companies.

Raj holds a Master of Science in Strategic Business from University of Portsmouth (UK), a Postgraduate Diploma from NCC Education (UK) where he graduated top of his class and a Bachelors Degree with Honors in Information Technology majoring in Project Management from University TenagaNasional (Malaysia). Currently, he is a doctoral candidate in Business and Administration at UCSI University.