Strategic Leader | Trainer
Eric Lau is a strategic leader with a relentless belief in people. His wide experience in leadership development and strategic brand building in multinational companies has gained him keen insights into the fast-paced demands and changes of organisations today. His personal mission is to inspire and influence others to rise up to their full potential and calling. Eric regularly leads training programmes for Fortune 500 MNCs and local GLCs like Petronas, ACS, Kimberly Clark, Philips, Sime Darby and Microsoft.
Eric has extensive experience working with MNCs like Pepsi and Unilever. At Pepsi, he was part of the core team that spearheaded many creative and successful campaigns and innovative products like Pepsi Twist, the Britney Spears Campaign as well as the Manchester United Campaign in 2001. While at Unilever Malaysia in 2002, Eric was appointed as lead brand custodian for Lipton, Unilever’s largest worldwide food brand. In a food category that had experienced stagnant growth for many years, Eric’s leadership drove a staggering 30% value growth within one year. His marketing campaigns were showcased around the world and gained recognition as “best practice case studies” for brand building. Eric also orchestrated the launch of Lipton Ice Tea in Malaysia.
In addition to crafting the business plan and marketing strategies, he was responsible for developing the entire channel architecture to penetrate both retail and out-of-home segments. He later moved onto a regional role in Unilever, and was responsible for planning and executing a wide and comprehensive brand activation campaign for a portfolio of leading brands (Lipton, Knorr, Ladies Choice, Skippy and Planta) across Malaysia and Singapore. He is licensed to conduct training programmes worldwide in the areas of leadership, management, communications and human relations. Eric is a board member of a non-profit organisation that actively reaches out to the developmental needs of an indigenous (orang asli) group in Raub, Malaysia. He is an avid reader and has developed “bookshop-browsing” into a hobby.
