Creative Communication Consultant
Dilaila is an international award-winning copy-based Creative Communication Consultant with more than 20 years of experience in the advertising industry, having worked at various multinational agencies including Saatchi & Saatchi, FCB, Y&R and Leo Burnett. Her strengths are not only in churning creative ideas and crafting effective copy but also in coming up with strategic marketing plans and creative solutions.
Among the brands she helped build over the years are EON, TM, Panasonic, Pampers, Oil of Olay, Toyota, CIMB, Oishi Green Tea and Women of Will. Her creative and strategic work has won her prestigious awards in Thailand, Singapore, New York and Kuala Lumpur. These include Kancil, MC2, DBP, Table Talk, Thai Adfest, New York Ad Festival and Dragons of Asia.
She has a degree in Linguistics with a minor in Women Studies from England as well as a Diploma in TESL and a Diploma in Copywriting. She has been running her own creative writing services outfit called InOtherWORDS (IOW) since 2017. Among IOW’s clients are eBay Asia, Berkshire Media, Tabung Haji, Ajinomoto, Sunway Malls, Petronas and Tourism Malaysia.
In 2018, Dilaila created Words@Work™ Communication Training Programme where she finds inspiring and nurturing young talents ultimately satisfying. She has trained a diverse group – from engineers attached to Malaysia’s most prominent GLCs to aspiring copywriters – in the art of writing cohesively, clearly, concisely and creatively.
