Certified Trainer | Marketing Consultant
Savitha Naidu is equipped with almost 20 years experience in Consumer Packaged Goods industry, focusing in the areas of Customer Development, Customer Negotiations, Trade Marketing, Revenue Growth Management, Branding, eCommerce and Shopper Marketing.
Savitha holds a Bachelor of Arts (Hons) in Marketing and is a certified Trainer with the Human Resources Development Corporation (HRDF). Savitha’s excellent track record has paved the path for her to be selected for leadership and development programs such as Colgate’s Asian Leadership Program with China Europe International Business School(CEIBS), Shanghai and Train the Trainer Programs for strategic training courses ranging from Shopper Marketing, Retail Category Development, Business Presentation Skills and Retail Category Development. She has had 17 years of experience focusing in customer management and negotiations and have dealt with customers such as Lazada, Guardian, Watsons, Caring which are absolutely data rich. She has experience handling and interpreting data from Nielsen, Kantar, customer scan data and making key businesses decisions with her esteemed customers. She has also developed Joint Business and Shopper plans for key hypermarkets such as Giant, Tesco and Aeon whereby all these key business plans utilise visual data storytelling skills.
She has also won numerous awards under the Annual Colgate’s You Can Make A Difference Award for driving the Corporate Goal Alignment and other notable initiatives which has driven sustainable growth.
Her shopper marketing campaigns has been instrumental in driving sustainable growth and has won awards recognised by her esteemed customers over the years. Her achievements has been recognised by her esteemed customers include:
- Watsons 2019 Winner of Best CSR program
- Colgate Watsons Save Water Campaign
- Watsons 2018 Best Innovative Brand
- Guardian 2018 Best Mouthwash Brand
She has a passion for working with young talent in the areas of personal branding and leadership development for women.
