Head of Axiata Analytics Center, Strategic and Hands-On Marketing Leader
Pedro URIA RECIO is a strategic and hands-on marketing leader with more than 15 years of track record in technology and advanced analytics in emerging markets.
As the head of Axiata Analytics Center, Pedro Uria-Recio leads advanced analytics across the operational companies of Axiata Group, a telecom and digital conglomerate in 10 Asian countries. With a cross-functional team of business
consultants, data scientists, engineers as well as digital professionals, Pedro focuses on marketing analytics, digital growth hacking, artificial intelligence and automation as well as cost analytics for the telecom networks.
Prior to this role, Pedro was a management consultant in the technology and banking industries at McKinsey & Company, where he worked on strategy, analytics, process digitization, customer experience, digital marketing and transformational programs.
Pedro also worked in IT strategy and architecture in Veolia Water Asia Pacific in Hong Kong and Shenzhen (China), as well as in Research & Development in France Telecom in Paris. Pedro holds an MBA from the University of Chicago Booth School of Business and a bachelor’s degree in engineering from Bilbao (Spain).
Pedro is passionate about nature, running and literature.
